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TV Leads Political Ads in 2024, But Digital is on the Rise

MartechView Editors -
LoopMe & Assembly research reveals TV remains key for political ads, but 59% of voters saw them digitally. Oversaturation also led to ad fatigue among voters.
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Mastering LinkedIn: Networking, Marketing and Growth Strategies

MartechView Editors -
Unlock LinkedIn's potential for networking, B2B marketing, and brand growth. Learn about ads, Sales Navigator, analytics, and the latest platform updates.
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Roku, INCRMNTAL Partner to Unlock CTV Performance

MartechView Editors -
Roku partners with INCRMNTAL to enhance CTV ad measurement, providing real-time insights into campaign impact with AI-driven incrementality analysis.
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RiksTV Extends Partnership with Hansen for Cloud Transformation

MartechView Editors -
RiksTV upgrades to Hansen CCB in the cloud, boosting flexibility, scalability, and cost savings as part of its AWS-powered digital transformation journey.
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LinkedIn Enhances Ad Targeting and Attribution for Marketers

MartechView Editors -
LinkedIn updates its Conversions API & Revenue Attribution Report, enabling better ad targeting, CRM integration, and improved campaign performance.
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Infosys, Lufthansa Partner to Drive Aviation Digital Innovation

MartechView Editors -
Infosys and Lufthansa Group launch a Global Capability Center to enhance aviation IT, leveraging AI and cloud solutions for operational efficiency and innovation.
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Appier Acquires AdCreative.ai to Enhance Generative AI Solutions

MartechView Editors -
Appier acquires AdCreative.ai for $38.7M to expand its Generative AI capabilities, reshaping the future of digital advertising and marketing across global markets.
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Revving Secures £107M to Boost UK Adtech and Digital Growth

MartechView Editors -
Revving raises £107M to revolutionize invoice factoring, accelerating cash flow for UK adtech and digital businesses, driving growth, and enhancing competitiveness.
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Barco and Neat Partner for Seamless Video Conferencing

MartechView Editors -
Barco collaborates with Neat to enhance meeting room experiences with effortless wireless conferencing. Neat Bar 2 and Pro are now certified with ClickShare.
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Klook Secures $100M to Transform Asia-Pacific Travel in 2025

MartechView Editors -
Klook, led by Vitruvian Partners, raises $100M to expand its reach, enhance AI-driven services, and redefine travel experiences for next-gen travelers in APAC.
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