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E-commerce and Online Retail

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esbconnect Launches Optivo to Retarget Anonymous Visitors

MartechView Editors -
Optivo uses esbconnect’s GDPR-compliant 17M UK email database to identify and retarget anonymous website visitors, boosting conversions without ads.
News

Adtelligent Unveils All-in-One Retail Media Platform

MartechView Editors -
Adtelligent launches an omnichannel retail media platform, empowering retailers to control, monetize, and optimize ad inventory across every channel.
News

73% of U.S. Shoppers Swayed by Back-to-School Ads

MartechView Editors -
GumGum survey finds timing, relevance, and creative execution make back-to-school ads most effective, influencing 73% of U.S. shoppers.
Mobile and App Marketing

Unlocking Mobile Growth: Why Tracking Powers Partnerships

Katie Spurkeland -
As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.
News

Zippy’s Goes Digital with Bottle Rocket’s Ordering Upgrade

MartechView Editors -
Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.
News

Philz Coffee Joins Freeman Spogli, Plans Store Expansion

MartechView Editors -
Philz Coffee partners with private equity firm Freeman Spogli to fuel growth, promising no layoffs, a thank-you bonus for staff, and new store openings ahead.
News

Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

MartechView Editors -
Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.
News

Attain Unveils OutcomeHQ for Real-Time Purchase Data

MartechView Editors -
Attain launches OutcomeHQ, unifying purchase insights, audience building, and sales optimization. Track $700B spend across 10M shoppers for real-time action.
News

Shein and Temu Hit by Tariffs, US Sales Drop

MartechView Editors -
New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.
News

Amazon Live: New Data Fuels Creator Commerce

MartechView Editors -
Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.
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