Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.
Marketing attribution models help marketers get insights into their marketing efforts, further prompting them to restructure their strategies. Here is everything you need to...
The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars.
Engine, an...
Corona initially tapped Refuel Agency to research Hispanic professionals. It uncovered purchase behavior, messaging, and how to communicate in the market.
Corona Tools is driving...
The funding will be leveraged to add firepower to Safary's team and accelerate the development of Safary's marketing attribution platform.
Safary, a web3 alternative to...
Consello Experience uses a proven approach to discover, assess, and deliver substantial impact across the full continuum of marketing.
Consello, the financial services advisory and...
Unlock ROI Insights is a web-based reporting tool that calculates marketing return on investment (ROI) down to the specific service line, market, and campaign...
It will provide verifiable methodologies that match messaging and touchpoint strategies to the individual preferences of their target audiences.
R.R. Donnelley & Sons, a provider...
MTC's initial consulting offerings include strategy, reporting and analysis, advertising campaigns, event management, and website audits and optimization
Mark-Taylor Companies, a luxury multifamily developer, owner...
