Martech Stack and Integration

Agentic AI is redefining marketing automation — turning insights into action. Here’s how to prepare your stack for autonomous, intelligent decision-making.

Netcore Cloud and Google Cloud unveil the Agentic Marketing Stack, introducing autonomous AI agents to redefine real-time, data-driven marketing worldwide.

WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.

DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.

Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.

OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.

Markup AI secures $27.5M to launch the first Content Guardian Agents, bringing trust, compliance, and control to enterprise-scale AI-generated content.

Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.

Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.

Contentful reveals marketers boost creativity and impact with AI, harnessing data and tech skills for a smarter, more human approach to digital campaigns.