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Rakuten TV Launches Enterprise Platform for CTV Growth

MartechView Editors -
Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.
News

Bending Spoons Buys Vimeo in $1.38B All-Cash Deal

MartechView Editors -
Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.
News

Amazon, Netflix Strike Global Ad Partnership

MartechView Editors -
Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.
Campaign Orchestration

Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI

Khushbu Raval -
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
News

Pippit Unveils Agent Mode for Instant Video Creation

MartechView Editors -
Pippit’s new Agent Mode generates ready-to-share videos from a single prompt, helping marketers and creators produce high-quality content effortlessly.
Adtech

Why the Creator Economy’s Next Chapter Is All About Authenticity

Khushbu Raval -
The creator economy shifts. Discover how authenticity, strategic platforms, and deep creator partnerships drive its $525B future—insights from industry leaders.
News

Munch Reveals Insights on Video Distribution Platforms

MartechView Editors -
Around 43% of the surveyed businesses and creators prefer YouTube for their marketing needs, Munch unveiled. Munch, an AI-powered automation platform for social media, released...
News

Banzai Executes LOI to Acquire Boast

MartechView Editors -
Integrating Boast into the Banzai ecosystem would represent a key step forward in company’s strategy to consolidate mission-critical Martech solutions. Banzai International, Inc. (NASDAQ: BNZI)...
News

Storyblocks Adds DaVinci Resolve Templates to Media Library

MartechView Editors -
The feature allows users to add motion graphics, visual effects, and animated sequences to their videos. Storyblocks, providers of a subscription-based stock media platform with...
News

Brevo Launches MMS Capabilities

MartechView Editors -
With Brevo's new MMS capabilities, users can now add a single image up to 850 kilobytes alongside 1,600 characters of text, to their outbound...
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