Tim Hortons brings back its Roll Up To Win promotion in the U.S., offering travel, tech and over 1 million food and beverage prizes through March 22.
Tim Hortons on Monday relaunched its annual Roll Up To Win promotion in the United States, offering customers a chance to win prizes ranging from free coffee and doughnuts to travel packages and consumer electronics.
The promotion runs through March 22 and includes more than one million food and beverage prizes, along with gift cards and Tim Rewards points. Larger prizes this year include a Cirque du Soleil Las Vegas VIP package, Nintendo Switch™ 2 gaming consoles, Oura Ring 4 wellness trackers and gift cards from brands such as Uber Eats and Shell. No purchase is necessary to enter, according to the official rules.
First introduced in 1986 as Roll Up The Rim To Win®, the campaign has become one of the company’s signature marketing events in both the United States and Canada, distributing millions of prizes annually.
“Launching Roll Up To Win® every year continues to be a way for us to thank our loyal guests,” said Maria Posada, vice president of marketing. She added that even smaller rewards — such as a free coffee or doughnut — are designed to “celebrate everyday wins.”
Customers can participate digitally through the Tim Hortons app by purchasing eligible items, including hot or cold beverages, breakfast sandwiches, wraps, avocado toast or Omelette Bites. Delivery and catering orders placed through the app also qualify. Users must have a free Tims Rewards account to receive and reveal digital rolls.
In-store customers can also participate by rolling up the rim of specially marked medium, large or extra-large hot beverage cups for a chance to win instant food and beverage prizes, while supplies last. Guests who scan for rewards in the app may receive both a physical and a digital roll for eligible purchases.
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According to the company, odds of winning a cup-based prize are approximately 1 in 8 for medium cups and 1 in 6 for large and extra-large cups. Digital rolls must be revealed by early April, and prize claims are subject to verification.
The campaign underscores the chain’s continued investment in blending in-store traditions with app-based engagement as quick-service restaurants compete for customer loyalty in a crowded market.
