Vericast’s NXTDRIVE Customer Data Marketing Platform unites, enriches, and activates first-party data across digital and print channels.
Vericast announced its NXTDRIVE customer data marketing platform (CDMP), which is now available for retail marketers nationwide. NXTDRIVE is the only CDMP that combines first-party data management and marketing activation from a single partner and solution for precise targeting and media delivery across print and digital channels. NXTDRIVE harnesses the power of machine learning (ML) and Vericast proprietary data and technologies to unify, clean, and enrich a client’s first-party data.
“NXTDRIVE empowers marketers by taking the guesswork and complexity out of managing and acting on first-party customer data to drive more performance-based marketing,” said Marc Mathies, SVP, NXTDRIVE at Vericast. “NXTDRIVE propels conversion, acquisition and customer loyalty while respecting consumer privacy and adapting to industry challenges.”
NXTDRIVE leverages Vericast’s Consumer Graph data to enrich a client’s first-party data with curated demographics, in-market interest, psychographic signals, and more. The Consumer Graph is Vericast’s identity resolution technology that uses billions of online and offline intent and location signals from more than 130 million households to uncover new opportunities. The enriched customer profile dataset forms the bedrock of reliable and on-time predictive insights like projected customer lifetime value, propensity of next purchase, and more.
NXTDRIVE instills confidence in campaign performance and helps marketers activate data on intelligence. Machine learning enables both predictive (what might happen) and prescriptive insights (how to influence outcomes) using advanced algorithms. The platform presents dynamic segmentation of the client’s customer base to help marketers gain deeper insights into various customer cohorts based on their past purchases, geo-demographics, RFM (recency, frequency, and monetization value), lifestyle, interests, preferences, conversion propensity, next best product, and other insightful signals. This helps marketers formulate precise physical and digital audiences for retention and acquisition campaigns.
