Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
Predictive consumer intelligence. Performance through precision. Powered by AI. What does it all mean? To some, these are buzzy concepts that might not mean much, but at their heart, they describe our belief that there’s a better way to achieve your marketing goals: If you can predict the future, you can drive better results today with confidence, not hope.
You don’t get that by describing what people look like or knowing where they live. You get it by understanding their values, motivations, and preferences at the individual level, to know what they’ll do next. We’ve spent 17 years leveraging our massive AI and data science infrastructure to predict consumer behavior as it changes – and they’re changing faster than ever. Performance requires that we keep up.
This article outlines five ways Resonate’s data is moving marketing into a new era with proven performance.
Our Predictive Data Breaks the Reactive Data Cycle
Most marketing stacks are stuck looking backward, tuning strategies to what audiences did last quarter instead of what they’ll do next. Resonate flips that script. Our data is built to predict and project behavior, so you can act ahead of shifts in demand, sentiment, and intent. Marketing leaders use it to reduce guesswork, compress time-to-profit, and move dollars to what’s working now, not what used to.
Our Predictive AI Captures the “Why”
One of the biggest data gaps is understanding buyer decision-making. Demographics and last-purchase signals explain “who” and “what,” but they miss why people choose, switch, or stop. Resonate fills that gap with a proprietary consumer study that surfaces values, beliefs, preferences, and motivation and then scales those insights to the full U.S. population via our predictive AI. When a consumer’s motivations change (say, prioritizing health and shifting away from alcohol), our data catches it quickly, so your targeting and messaging pivot before the market does.
Our Predictive Consumer Intelligence Gives You Precision at Scale
Quality data starts with confirmed facts, not guesses. Resonate’s data combines proprietary offline and online data sources to create predictive insights, scaled across the U.S. adult population
- Proprietary Ground Truth: Our U.S. Consumer Study contributes deep psychographics and intent: what actual people value, believe, and plan to do.
- Massive, consented behavioral fabric: 30B+ consented, deterministic daily observations across hundreds of thousands of sites reveal what people are actually doing online – right now.
- Robust identity & coverage: A multi-sourced graph connects behaviors to people in a privacy-safe way, wherever and however they consume media.
- Predictive scale: rAI—the proprietary Resonate predictive AI—fuses these inputs to produce 15,000+ attributes on ~250M U.S. consumer profiles, refreshed continuously. The result is individual-level truth you can activate anywhere.
This is why our data doesn’t just describe audiences; it forecasts who’s likely to buy, switch, or churn, and why.
Our Data Is Built to Be Acted On (Not Just Analyzed)
Resonate data is discoverable in our Ignite platform for immediate, deep understanding; it’s quickly actionable in the ad and martech ecosystem (no proxies or guesswork trying to recreate the perfect theoretical audience); and it’s portable into your models, CDP, and activation tools. Whether you need off-the-shelf segments, custom attributes, or predictive models, we meet you where your team works, without months of lift.
Quality is only real if it performs. Resonate data repeatedly lifts outcomes across channels and industries:
- A leading media agency client cut its Facebook CPA by 23% using Resonate audiences and activation.
- Another client saw ROAS climb by 50% by aligning creative and media to our dynamic insights.
- Our agency client Swellshark used our insights to fuel 3–4× category growth for its client Waterloo Sparkling Water.
These aren’t isolated wins, they’re the consistent result of real-time signals, individual-level insights, and intent data.
Resonate Data Is Safe by Design
Resonate uses best-in-class data capture and de-identification methods, and we exclude original study respondents from activation populations. Health- and sensitive-data categories are handled with privacy-safe, context-aware techniques. You get confidence, compliance, and coverage.
Why This Matters to Growth Leaders
CMOs and data leaders don’t buy data; they buy outcomes. Resonate’s advantage shows up as:
- Speed: Rapid time-to-profit and faster pivots when consumer behavior changes.
- Accuracy: Individual-level profiles grounded in verified truth, not stitched-together household proxies.
- Relevance: Daily refreshed psychographics and intent that keep targeting and creative in lockstep with the market.
- Activation: Direct connections into your channels to turn intelligence into ROI, immediately.
The bottom line: If your current data is tuned to yesterday’s signals, you’re optimizing the past. means seeing what’s next—and moving first.
Resonate’s data outperforms traditional data because it is predictive, continuously refreshed, and built for action. It replaces lagging indicators with forward-looking intelligence you can trust, so you can plan with confidence, not hope.
