As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.
Minty, the AI-powered cashback and rewards platform, has become the first app of its kind available inside ChatGPT, surfacing deals and cashback offers directly within shopping conversations rather than requiring users to navigate to a separate product page.
The integration allows Minty members to access offers in real time as they research and evaluate products within ChatGPT, with relevant cashback and rewards appearing automatically at the point in the conversation where a purchase decision is most likely to occur. Setup requires a one-time connection through ChatGPT’s Apps directory.
The launch comes as AI-driven shopping behavior accelerates. According to research cited by the company, 70% of US shoppers are already using or exploring AI tools to find better deals — a shift that is beginning to reshape how brands think about product discoverability beyond traditional search.
“Shopping is evolving from a search-driven experience into a conversation-driven one,” said Jon West, co-founder and chief executive of Minty. “By integrating the Minty AI shopping companion with ChatGPT, we’re meeting consumers exactly where decisions are being made. At the same time, we’re giving brands and agencies a direct, performance-driven way to participate in those moments at scale — creating value for everyone in the ecosystem.”
For brands and retail media partners, Minty frames the integration as a guaranteed presence inside ChatGPT conversations at the moment of purchase intent — a distinction it draws against content strategies that aim for visibility without certainty of placement.
Also Read: Clarity Is Marketing’s Most Valuable Asset
Collin Colburn, VP of commerce and retail media at the IAB, said the launch reflected a broader shift in how the industry was approaching influence and conversion. “We’re starting to see new approaches to integrating offers, incentives, and commerce signals directly into conversational environments,” he said.
Once connected, Minty can be accessed in any ChatGPT conversation through the tools menu or by mentioning the app directly in the chat.