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Nectar Members Can Now Spend Points at Merlin Attractions

MartechView Editors -
Nectar has partnered with Merlin Entertainments to let loyalty members spend — and double — their points at more than 20 UK attractions, including Alton Towers and LEGOLAND.
News

Minty Brings Cashback Offers Inside ChatGPT Chats

MartechView Editors -
As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.
News

Southwest Taps New Executives to Modernize Digital Journey

MartechView Editors -
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
News

Nectar Partners With Uber to Let Members Spend Loyalty Points

MartechView Editors -
The tie-up marks the first time the UK's largest coalition loyalty scheme has added a ride-hailing platform to its rewards network.
News

Price Has Replaced Brand Loyalty at the Grocery Store

MartechView Editors -
A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
Loyalty

Protecting Loyal Customers From Your Own Return Policies

Scott Gifis -
Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.
Personalization and Privacy

Automated Recommendations Feel Like Surveillance

Eleanor Hecks -
Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.
News

American Eagle Launches Creator Loyalty Program

MartechView Editors -
American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.
News

Loyalty Programs Now Claim Half of Marketing Budgets

MartechView Editors -
Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
News

Applebee’s Revives $100 Date Night Pass for 2026

MartechView Editors -
Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.
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