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Thursday, April 23, 2026
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loyalty

News

Southwest Taps New Executives to Modernize Digital Journey

MartechView Editors -
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
News

Nectar Partners With Uber to Let Members Spend Loyalty Points

MartechView Editors -
The tie-up marks the first time the UK's largest coalition loyalty scheme has added a ride-hailing platform to its rewards network.
News

Price Has Replaced Brand Loyalty at the Grocery Store

MartechView Editors -
A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
Loyalty

Protecting Loyal Customers From Your Own Return Policies

Scott Gifis -
Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.
Personalization and Privacy

Automated Recommendations Feel Like Surveillance

Eleanor Hecks -
Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.
News

American Eagle Launches Creator Loyalty Program

MartechView Editors -
American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.
News

Loyalty Programs Now Claim Half of Marketing Budgets

MartechView Editors -
Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
News

Applebee’s Revives $100 Date Night Pass for 2026

MartechView Editors -
Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.
News

OnePay Taps Rakuten to Expand In-App Rewards

MartechView Editors -
OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.
News

Allegiant to Acquire Sun Country in $1.5B Deal

MartechView Editors -
Allegiant agrees to buy Sun Country for $1.5B, creating a larger leisure airline with expanded routes, loyalty benefits, and $140M in expected synergies.
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