Loyalty programs are missing the mark. New research reveals how recognition, not rewards, actually earns customer trust — and where brands get it wrong.
American Express and Accor unveil a global partnership offering elite status matching and Membership Rewards transfers, rolling out across 12 markets in 2026.
Nectar has partnered with Merlin Entertainments to let loyalty members spend — and double — their points at more than 20 UK attractions, including Alton Towers and LEGOLAND.
As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
