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Friday, April 24, 2026
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AUTHOR NAME

Kevin O'Malley

Kevin O’Malley, Co-founder and CEO of AdDaptive, has led the self-funded ad tech company to sustained growth and profitability for nearly 15 years. With over two decades in digital advertising, he combines strategic vision with a people-first leadership style that drives innovation and long-term success.
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Featured Posts

Why B2B Got Marketing Right Before Everyone Else

Kevin O'Malley -
As budgets tighten, AI-powered attribution is pushing consumer marketers to adopt B2B’s playbook: precision targeting, full-funnel insight, and less waste.
Adtech

Why Marketers Need a Data Diet in the Age of AI Overload

Kevin O'Malley -
Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.

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