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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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People

Measuring CX for Success: Are You Missing the Mark?

Khushbu Raval -
Explore agile branding with Greg Kihlström, Speaker, Author, and Advisor at The Agile Brand. Gain insights into Martech, AI, sustainability, and F1000 brand challenges...
Featured Posts

Creating Customer Journey Maps is Akin to Charting a Treasure Map

Khushbu Raval -
Mike Wittenstein, from exchange student to global consultant, seamlessly blends storytelling with deep CX insights as a virtual speaker. Mike Wittenstein’s journey is a captivating...
People

Bridge, Don’t Divide: Navigating Generational Customer Differences

Khushbu Raval -
Discover how to navigate generational differences, balancing automation with human connection for 21st-century customer experiences. Joseph Michelli, the CEO of The Michelli Experience, is a...
CX Metrics

All You Need To Know: Customer Effort Score (CES)

Khushbu Raval -
There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey.
Martech

The Great Retail Tech Land Grab

Khushbu Raval -
How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
People

Marketers Who Engage in the OTT Industry Have Tremendous Opportunities

Khushbu Raval -
With over 30 years of experience in the sports, digital and media industry, Rick Allen, CEO of ViewLift discusses how fan experience is changing...
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