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Friday, April 24, 2026
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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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Martech

Is MarTech’s Future Big Platforms or Niche AI Tools?

Khushbu Raval -
Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.
Martech

AI Isn’t Taking Jobs—It’s Giving Marketers More Time to Think

Khushbu Raval -
CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.
Customer Service

Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?

Khushbu Raval -
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
People

How is AI Reshaping MarTech for a Privacy-First Future?

Khushbu Raval -
Dean de la Pena on how Resonate's AI transforms martech with privacy-first identity, deep psychographics, and adaptable data stacks for compliant personalization at scale.
CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
People

Ad Fraud’s Evolving Game: Is Your Platform Ready?

Khushbu Raval -
Pixalate's Tyler Loechner unpacks ad fraud trends, privacy gaps, and how smarter data and compliance tools can rebuild trust in a fragmented ad tech world.
People

James Evans on Amplitude’s Bold AI Vision and Strategy

Khushbu Raval -
James Evans, Head of AI at Amplitude, shares insights on outcome-driven AI agents, responsible practices, and the future of product analytics in this exclusive interview.
People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
People

Is Smart Monetization the New Product Differentiator?

Khushbu Raval -
Chargebee CMO Guy Marion reveals how to scale a SaaS business with savvy PLG, retention-first strategies, and usage-based pricing. Learn what drives SaaS growth.
People

Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Khushbu Raval -
TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.
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