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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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People

Is Smart Monetization the New Product Differentiator?

Khushbu Raval -
Chargebee CMO Guy Marion reveals how to scale a SaaS business with savvy PLG, retention-first strategies, and usage-based pricing. Learn what drives SaaS growth.
People

Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Khushbu Raval -
TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.
People

Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

Khushbu Raval -
Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.
Personalization and Privacy

Is Slack’s AI Move a Data Sovereignty Showdown?

Khushbu Raval -
The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.
People

David Joosten Reveals AI and Data Blueprint for Privacy-First Marketing

Khushbu Raval -
David Joosten shares a privacy-first roadmap for marketers—activating first-party data, resolving identities, and using AI to drive growth in a cookieless world.
Email Marketing

AI Is Transforming Email Marketing in 2025: What You Need to Know

Khushbu Raval -
AI is transforming email marketing in 2025, driving personalization, faster production, and higher ROI through smart content and analytics.
Adtech

Why the Creator Economy’s Next Chapter Is All About Authenticity

Khushbu Raval -
The creator economy shifts. Discover how authenticity, strategic platforms, and deep creator partnerships drive its $525B future—insights from industry leaders.
People

Are B2B Marketers Finally Moving Beyond Last-Click?

Khushbu Raval -
B2B marketers face evolving challenges. Will Post of Measured shares how to rethink ROI, embrace privacy-resilient measurement, and align sales and marketing for growth.
People

Why Brands Must Build Parasocial Bonds, Not Just Content

Khushbu Raval -
Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
People

What Does Modern Customer Experience Look Like in 2025?

Khushbu Raval -
Deborah Knight on the future of CX: adaptive experiences, human connection, and intentional design for 2025. Discover how to truly listen and measure impact.
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