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Friday, April 24, 2026
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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Campaign Orchestration

How Brands Turned Halloween Into a Global Spectacle

Khushbu Raval -
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
Campaign Orchestration

Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade

Khushbu Raval -
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
Campaign Orchestration

Inside 2025’s Holiday Marketing Playbook: What We Know So Far

Khushbu Raval -
From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.
People

Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity

Khushbu Raval -
Elizabeth Maxson reveals how AI-driven composable content empowers marketers to scale personalization and spark creativity in 2025.
Campaign Orchestration

Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI

Khushbu Raval -
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
People

Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

Khushbu Raval -
Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
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