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Thursday, April 16, 2026

AUTHOR NAME

Shakira Talbot

Shakira Talbot is Group Vice President, CRM – EMEA at ServiceNow, where she leads growth-focused sales and customer success across the region. With over a decade at ServiceNow, she specializes in turning AI into measurable business outcomes. Talbot is known for building high-performing teams grounded in clarity, trust, and disciplined execution.

Is Your CRM Making Your Customer Service Worse?

Businesses across EMEA continue to invest in AI and CRM, yet customers remain on hold, repeat themselves, and leave dissatisfied. The issue lies not with the technology, but with the underlying systems supporting it.

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