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Email Marketing

AI in Email: Focus on the Basics

MartechView Editors -
Discover how to leverage AI effectively in email marketing without relying solely on ChatGPT. Explore send time optimization, segmentation, and product recommendations for better results.
News

ON24 Integrates with 6sense

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ON24 and 6sense partner to deliver hyper-personalized B2B experiences. Combine first-party engagement data with intent data to drive engagement and revenue.
News

Salesforce Unveils My Service Journey

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Salesforce launches My Service Journey to simplify product discovery for Service Cloud. The tool helps contact centers maximize platform potential and drive efficiency.
News

Salesforce to Acquire Unified Omnichannel Retail Platform

MartechView Editors -
Salesforce strengthens its retail offerings with the acquisition of PredictSpring. The move aims to enhance the customer experience by integrating physical and digital shopping.
News

Omnicom Launches ArtBotAI with Gen AI

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Omnicom introduces ArtBotAI, a cutting-edge intelligent content platform powered by Gen AI. This innovative solution optimizes content creation and delivery at scale, delivering personalized experiences for clients.
News

Impact.com Launches Referral Platform

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Impact.com Launches Referral PlatformBuild trust and loyalty with a customizable customer referral program from impact.com. Increase sales with authentic recommendations and easy-to-use tools.
News

Experian Boosts Retail Media with Identity Graph

MartechView Editors -
Experian offers a new solution to help retail media networks expand their reach and improve campaign performance with identity resolution, audience insights, and measurement tools.
News

Retail Media Networks Face Offsite Challenges

MartechView Editors -
As retail media networks expand beyond their sites, they face new challenges like inventory constraints, data privacy, and competition from tech giants. Learn about the opportunities and risks of offsite retail media.
Adtech

Expand Your Amazon Reach Beyond Sponsored Products

MartechView Editors -
Learn how to optimize your Amazon advertising strategy by diversifying beyond Sponsored Products. Discover the benefits of Sponsored Brands, Sponsored Display, and Amazon DSP for driving growth.
Email Marketing

Mastering Marketing Automation: A Comprehensive Guide

MartechView Editors -
Learn how to optimize your email marketing strategy with this comprehensive guide to transactional, triggered, and journey emails. Discover best practices and tips for success.
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