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Sunday, June 28, 2026

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Fubo, EDO Partner to Measure Connected TV Advertising Engagement

EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear...

BrightEdge Generative Parser Detects Patterns in AI Search Experiences

Findings Include that over 84% of Search Queries are Impacted by Google SGE BrightEdge, the global leader in organic search, content, and digital marketing automation,...

AdTheorent Unveils Results from Joint Research with Advertiser Perceptions

The research examines the state of the open-web programmatic advertising industry with the goal of understanding how brand and agency advertisers in the US...

Yellow Wood Partners Acquires Elida Beauty from Unilever

The Elida Beauty portfolio includes Unilever brands Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5. Yellow Wood Partners LLC ("Yellow Wood"),...

SimplePin Collaborates with Axis

This strategic collaboration helps simplify payment acceptance and enhance the overall customer experience for Axis, leveraging SimplePin's advanced FinTech solutions. SimplePin, the cloud-based payments infrastructure...

ServiceNow to Acquire Task Mining Company UltimateSuite

With predictive analysis and actionable prompts, UltimateSuite provides operational intelligence that enables customers to accelerate digital business transformation and enhance employee experiences. ServiceNow, the digital...

Seek AI Partners with Prodigy

Prodigy helps marketers centralize and aggregate marketing production data for analytics reporting. Seek AI, a developer of generative artificial intelligence for data solutions, has integrated...

Marketing 360 Announces New Zapier Integration

Marketing 360 users can now connect the tools and apps they already use to their Marketing 360 Leads Inbox to automatically create and update...

Liberty Travel Partners with Affirm

When booking trips with an expert travel consultant, approved Liberty Travel customers can choose to pay over time with Affirm and split the total...

Alternative Payments Launches Collections Assist

This new product aims to streamline and enhance the accounts receivable collections process for services companies across the United States. Alternative Payments, a fully-integrated B2B...

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