MartechView Editors

Contentful's new Palmata platform helps brands understand and improve how AI answer engines represent them, with launch partners including Box and The Atlantic.

CommerceIQ's AllyAI-powered platform now manages DoorDash Ads, giving CPG brands one place to optimize retail media for incremental sales.

Comcast will separate NBCUniversal and Sky into an independent publicly traded company through a tax-free spin-off, expected to be completed in approximately one year.

US consumer sentiment improved in June as inflation expectations eased and fuel prices fell, but high living costs continue to weigh on households.

BlueConic has acquired Blueshift to combine customer data, AI decisioning, and cross-channel marketing into a unified platform for B2C brands.

Aurasell has launched Agent Builder, a no-code capability that enables GTM teams to create AI-powered workflows using unified customer data.

Bazaarvoice's Shopper Experience Index reveals 97% of consumers research multiple sources before buying, prioritizing trust and authenticity over convenience.

Early results suggest brands see stronger sales and better attribution when retail media, measurement, and optimization work together.

DoubleVerify expands its AI-powered Authentic AdVantage platform to Meta and TikTok, helping advertisers improve media quality, efficiency, and campaign performance.

TELUS Digital becomes a preferred implementation partner for ElevenAgents, bringing ElevenLabs' voice AI platform into enterprise customer experience.