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Marketing Has a Confidence Paradox Problem: Incubeta

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A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.
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Jellyfish Names Stephanie Parry as UK&I Managing Director

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Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.
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Amazon Launches 30-Minute Delivery Across Major US Cities

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Amazon Now delivers groceries, electronics, and essentials ultra-fast to major US cities, with Prime members paying just $3.99 per order.
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UK Affiliate Marketing Hits £1.8B, Delivering 15X ROI

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As household budgets tighten, performance-driven marketing channels prove their resilience — and their indispensability.
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Monzo Enters Spain in Push to Expand Across Europe

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Armed with a European banking license and a bruising American exit, Monzo is betting its future on the continent.
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KERV.ai Launches AI Tool to Match Ads to Video Moments

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The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.
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Ford Bets on Patriotism With Employee Pricing Push

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As rivals chase the same milestone, Ford is staking its marketing moment on credibility over spectacle — and offering real discounts to back it up.
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Preciso Brings Native Ad Targeting to Shopify

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A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.
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Brands Must Now Market to Machines, Not Just People

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As AI becomes the gatekeeper of discovery and commerce, a new framework urges marketers to think beyond human audiences.
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TriCoast Media Wants to Cut the CTV Supply Chain Tax

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Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.
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