-0.6 C
Casper
Monday, April 27, 2026

AUTHOR NAME

MartechView Editors

WunderKind, Attain Team Up on Purchase Data Ads

The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.

ServiceNow Makes AI Standard Across All Products

With its new Context Engine and open developer tools, the enterprise software giant is betting that unified AI infrastructure will outpace a market crowded with patchwork solutions.

Optimizely’s Opal University Draws 1,500 Sign-Ups

Free certification program signals a turning point in how enterprise marketing teams are moving from AI experimentation to real-world, scalable adoption.

Meta Set to Overtake Google in Global Ad Revenue

For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.

Zultys Launches AI Receptionist and Real-Time Call Insights

The business communications provider is rolling out transcription, sentiment analysis, and a 24/7 AI voice agent as part of its biggest platform update yet.

Revolut Launches AI Financial Assistant for UK Customers

The tool, called AIR, lets Revolut's 13 million UK users manage spending, investments, and subscriptions through simple conversational prompts.

Nectar Partners With Uber to Let Members Spend Loyalty Points

The tie-up marks the first time the UK's largest coalition loyalty scheme has added a ride-hailing platform to its rewards network.

Klarna Brings Buy Now, Pay Later to Douglas in Southern Europe

The expansion builds on an existing European partnership, giving shoppers in Italy and Spain access to interest-free installment payments at checkout.

Birch Coffee Opens 12th NYC Location Powered by Square

The independent New York coffee brand has built a city-wide following on community and craft — and is now scaling with technology to match.

Yuno Unveils AI Agent to Automate Payment Operations

The financial infrastructure startup says its new tool can catch transaction failures and routing inefficiencies that human teams routinely miss — and fix them without waiting to be asked.

Latest news