MartechView Editors

Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

Hisense is using pitch-side LED messages at the FIFA World Cup 2026 to promote its RGB MiniLED TVs, Laser TVs, refrigerators, and air conditioners.

Consumer Cellular has launched SpeakEasy, a standalone wireless brand for adults 75+, with simplified devices and plans starting at $14.95/month.

TripleLift's TL Direct exits beta with adoption from Amerge, Raptive, and Zeroma, offering unified control over curated media deals across CTV.

SurveyMonkey's new LaunchPad offers pay-as-you-go market research solutions, helping teams test concepts and pricing in hours instead of months.

RainFocus has enhanced Base Webinar to push real-time attendee data into Salesforce, Marketo, Eloqua, and HubSpot the moment a session ends.

DeepL has acquired San Francisco-based Mixhalo to add ultra-low-latency audio infrastructure for real-time translation of speech at large-scale live events.

Bloomreach's new Sidekick extension lets Shopify merchants ask plain-language questions about search rankings directly within their admin panel.

Salesforce will acquire Fin, formerly Intercom, for approximately $3.6 billion, adding its customer service AI agent technology to Agentforce.

Rob Hall has launched Parallel, a digital twin platform that introduces "Customer Suitability" to determine whether an ad actually resonates with the viewer.