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Sunday, October 11, 2026

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Optimizely Gives Marketers AI Coworkers, Not Just Tools

Optimizely has launched Virtual Teammates, AI personas with defined roles and permissions that work alongside marketers rather than waiting for prompts.

KERV.ai, LG Ad Solutions Expand Interactive CTV Globally

KERV.ai is expanding its interactive CTV ad partnership with LG Ad Solutions into Canada, Europe, Australia and New Zealand, building on U.S. success.

Companies Are Deploying AI in CX Faster Than It Works: Talkdesk

A new Talkdesk report finds 98% of companies have deployed AI in customer experience, but only 15% can orchestrate it to actually resolve issues.

Auxia Launches AI Agents to Run Marketing Campaigns

Auxia's new Agent Studio lets AI agents plan and launch marketing campaigns, as the company reports 200 billion personalization decisions delivered.

Just 27% of Consumers Feel Brands Understand Them

New research finds 77% of consumers notice personalized marketing, but only 27% feel brands actually understand their interests.

Bilibili Goes Global to Challenge YouTube’s Dominance

China’s Bilibili is relaunching its international app, easing ID requirements, and courting Western creators to expand beyond its domestic market.

Rain Launches Coalition to Shape Rules for AI Payments

Rain has formed the Agentic Payments Alliance with Visa, Mastercard, Circle and 20-plus others to help set standards for AI agent commerce.

IAB Releases Version 2 of Its AI Disclosure Framework

IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.

Gopuff Adds Fall Flavors to Its Private Label Snack Line

Gopuff is expanding its Crave Shoppe and Basically brands with seasonal fall treats, its first-ever limited-time private-label offerings.

e.l.f.’s Viral Pickle Lip Balm Returns in Three Flavors

e.l.f. Cosmetics is relaunching its viral pickle-inspired lip balm in three new shades, following the original's sellout earlier this year.

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