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Optimizely To Acquire NetSpring, Launches Personalization

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Optimizely expands its digital experience capabilities by acquiring NetSpring and launching Optimizely Personalization.
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Movable Ink Integrates with Adobe for Better Personalization

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Movable Ink's Da Vinci integrates with Adobe Journey Optimizer to deliver scalable personalized email content, boosting customer engagement, campaign success.
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MarketCast Launches AI-powered Ad Testing Solution

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MarketCast Ad Effect Express combines AI and human insights for quicker, more accurate, cost-effective ad testing to enhance brand campaigns.
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Bloomreach Unveils AI-powered Marketing Automation Platform

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Bloomreach's new platform, powered by Loomi AI, streamlines omnichannel campaign creation, enabling marketers to focus on strategic objectives.
Email Marketing

Inbox or Spam? How New Rules Impact Email Deliverability

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New email authentication and unsubscribe requirements are making inboxes tougher to reach. Ensure your emails land in the inboxes and avoid the spam folder.
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Zeta Global Launches AI-powered Mobile Solutions

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Zeta Global's intelligent mobile solution and AI agents empower marketers with data-driven insights and automation to optimize campaigns and boost engagement.
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EPAM Acquires First Derivative to Boost Financial Services

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EPAM Systems boosts its financial services presence by acquiring First Derivative, enhancing AI solutions, and expanding its service offerings.
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DoorDash Boosts Ad Platform for Restaurants and CPG Brands

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DoorDash's new ad platform features offer advanced targeting, insights, and offsite media tools, helping businesses connect with consumers and drive growth.
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Corona’s Short-form Campaign Drives Festival Awareness

MartechView Editors -
Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.
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Commerce Video: A Growing Trend with Challenges

MartechView Editors -
Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.
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