The launch signals a deepening relationship between Braze and Alloys partner AWS, and makes it easier for Braze customers and prospects to enjoy the simplified procurement that AWS Marketplace offers.
Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced that it’s now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).
Today’s consumers increasingly expect relevant, timely, and personalized brand experiences across channels. To meet this growing demand, it’s essential that brands have easy access to a powerful customer engagement platform to seamlessly create multi-channel experiences that exceed customer expectations, building strong loyalty and retention that drive business outcomes. In fact, brands that leverage cross-channel customer engagement strategies across in-product messaging, like in-app/browser messaging, and out-of-product messaging, like email or push, can boost 90-day retention rates by 55% and help brands achieve an average 3.2X uplift in purchases per user.
Braze believes a brand’s most valuable asset is its customer relationships. Companies use Braze to power customer-centric interactions in a meaningful and valuable way. The Braze platform empowers brands to listen to their customers better, understand them more deeply and act on that understanding in a way that is human and personal. Using Braze, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.
“Together with AWS, we continue to help companies power compelling and innovative customer engagement strategies and experiences at scale to seamlessly deliver loyalty, advocacy, and ongoing business value,” said Matt McRoberts, SVP of Global Alliances of Braze. “This expanded availability of Braze will allow our shared customers to better leverage AWS cloud investments and the convenience of AWS Marketplace.”
