CallTrackingMetrics Deepens Zoom Integration and Launches LeadReactor


The updated Zoom integration allows users to manage Zoom calls alongside other communication channels in one central hub, leveraging AI-powered tools for immediate insights.

CallTrackingMetrics, a conversation analytics company, has expanded its Zoom integration and introduced LeadReactor.

The updated Zoom integration lets users view Zoom calls directly alongside phone calls, chats, texts, and forms in the CallTrackingMetrics dashboard and manage all their customer communications from one central hub, generate comprehensive reports, and use AI-powered tools like CallTrackingMetrics’ AskAI to learn intelligent, previously untapped insights immediately following those meetings.

LeadReactor is an outbound calling solution to maximize agent productivity by using advanced technology to make calls in the background and connect to an agent only when a live person answers. It can also leave personalized voicemail messages.

When used with CallTrackingMetrics’ AskAI and ChatAI, users can automatically sift through large amounts of data to qualify and surface the best leads then automate workflows around the next steps.

“Updating our Zoom integration and introducing LeadReactor represents a significant step forward in our mission to provide businesses with the tools they need to have more effective customer communications,” said Todd Fisher, CEO and co-founder of CallTrackingMetrics, in a statement. “These new features will help businesses save time and money while improving the customer experience.”