Crisp Raises $50M in Series B Extension

Crisp Raises $50M in Series B Extension

Crisp has raised $50 million in series B extension as CPG brands rapidly adopt a collaborative commerce approach for sales and marketing. 

Crisp has raised $50 million in new capital through a $20 million Series B extension round and up to $30M in debt financing. Existing investors, including Blue Cloud Ventures, FirstMark Capital, Spring Capital, and 3L, participated in the equity round. TriplePoint Capital LLC provided debt to refinance existing senior debt, fund operating activities, and continued acquisitions.

“FirstMark is committed to accelerating top-tier talent and has been a partner for Crisp from its inception,” said Rick Heitzmann, FirstMark Capital founder and partner. “The portfolio of companies now on the Crisp platform is a testament to the mission-critical insights they deliver, and the quality of their technology is light-years ahead of what was previously available in the market.”

“We invest in the types of technologies that are transforming industries. Crisp’s platform revolutionizes the way CPG brands approach their entire business, allowing them to meet real-time, localized demand across their entire network of retail partners,” said Rami Rahal, co-founder and managing partner at Blue Cloud Ventures. “Beyond this, Crisp enables CPG brands to dial in complex merchandising and marketing to focus spend where the return is most supportive of the business.”

“Our strong growth is a testament to the measurable and significant value Crisp provides. We solve real problems and help CPG brands strengthen sales, marketing, and their relationships with retailers,” said Are Traasdahl, founder and CEO of Crisp. “Accessing all data within a single platform empowers brands to implement a collaborative commerce approach, where advanced analysis improves forecasting, pricing strategies, inventory management, and expansion plans. We appreciate the significant support of Blue Cloud Ventures, Spring Capital, FirstMark, and 3L in helping Crisp enhance our platform and meet the evolving needs of brands.”

Crisp’s recent acquisition of Atlas Technology Group based in Bentonville, home of Walmart’s headquarters, added 100 large CPG enterprise customers to Crisp’s cloud-based platform.