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CX

Personalization and Privacy

You Need To Get Personal. How Else Can You Increase Loyalty?

Chandni U -
It’s a no-brainer that marketers need to focus on products and promos that personalize for better loyalty. So, why are some digital marketing leaders still struggling?
Conversational AI

You Need To Unlock GenAI’s Full Potential For Business Growth

MartechView Editors -
Forrester's recent report insights reveal the pivotal role of Gen AI, from reshaping interactions to offering a roadmap for sustained competitive advantage. Growth strategies that...
CX Metrics

Mastering LTV: Data Analytics and Attribution

Chandni U -
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector. Planning early for peak...
Contact Center

Conversational Analytics Fuel Responsive, Adaptive Contact Centers

Fabrice Martin -
Conversational analytics will transform contact centers by enabling companies to act immediately on insights from every interaction.
CX

Customers Prefer Cheap Options Over Fast Shipping This Holiday Season

MartechView Editors -
The 2023 Holiday Consumer Spending survey shows that customers are still weary of inflation and concerned about receiving value for money. Ankura Consulting, a global...
CX

What’s New On The CX Book Shelf?

Chandni U -
In a world where customer loyalty and satisfaction reign supreme, here’s a list of the top 10 books on customer experience (CX) written by...
Conversational AI

Generative AI Differentiates High-performing Revenue Organizations

MartechView Editors -
The 2023 State of Revenue Enablement study shows that the use of Generative AI is being prioritized by high-performing revenue organizations to automate manual...
Personalization and Privacy

Are Personalization Strategies Holding You Back?

Yolande DMello -
In conversation with Sarah Cascone, Bluecore's Vice President of Marketing, we explore ways to address common challenges marketers encounter while implementing personalization strategies.
Loyalty

What’s Your Emotional Loyalty Score?

Aarti Chawla -
To foster emotional loyalty, the team needs to do more than make their clients feel appreciated, content and valued.  The best brands have one thing...
Customer Service

What’s Your Chatbot’s Intent?

Victor Dey -
Chatbots lacking an intent-based structure often produce imprecise or unrelated responses, potentially overlooking the context and theme of the issue. Customer feedback and service can...
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