CX

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

As retail events stretch longer and demand comes in waves, brands learn that protecting availability—not cutting prices—is the real growth strategy for 2026.

Peak New Year travel tests VPN and SASE resilience. How IT teams can reduce latency, close security gaps, and keep remote workers productive.

As AI floods brands with off-brand “workslop,” the fix may lie in AI itself. Meet guardian agents—the watchdogs keeping generative content clean and credible.

The contact center has long chased speed and efficiency. In the age of AI and the experience economy, the metric that truly wins loyalty is empathy, context, and human connection.

Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.

As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.

From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.

Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.

Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.