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CX

CX

Your CX Partner Is a Revenue Engine. Treat It Like One.

Robin Jakobsen -
The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.
Personalization and Privacy

Merchandisers Are Drowning in Data and Still Flying Blind

Zohar Gilad -
AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.
CX Metrics

The Invisible Infrastructure Behind Every Great App

April Miller -
Users never think about what makes an app feel effortless. That is exactly the point.
Loyalty

Protecting Loyal Customers From Your Own Return Policies

Scott Gifis -
Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.
Personalization and Privacy

Automated Recommendations Feel Like Surveillance

Eleanor Hecks -
Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.
CX

When a Logo Changes Everything — and Nothing

Khushbu Raval -
From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.
Personalization and Privacy

From AI Vision to Retail Personalization at Scale

Jeff Baskin -
Why retailers struggle to scale personalization—and how AI, connected data and aligned execution can turn strategy into measurable results.
CX

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Khushbu Raval -
Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.
CX

The Next Retail Advantage Is Smarter Inventory

Guru Hariharan -
As retail events stretch longer and demand comes in waves, brands learn that protecting availability—not cutting prices—is the real growth strategy for 2026.
CX

When New Year Travel Strains Corporate VPNs and SASE

Devin Partida -
Peak New Year travel tests VPN and SASE resilience. How IT teams can reduce latency, close security gaps, and keep remote workers productive.
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