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CATEGORY

CX

Customer Service

Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?

Khushbu Raval -
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
Conversational AI

Can AI Finally Fix the Travel Planning Mess?

Gavin Sweeney -
Conversational and agentic AI are transforming travel planning from scattered apps to a single, intelligent interface for personalized, seamless trips.
CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
Loyalty

Can AI in Retail Win Trust Before It Loses Customers?

Stamatis Astra -
As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.
Personalization and Privacy

Is Slack’s AI Move a Data Sovereignty Showdown?

Khushbu Raval -
The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.
Personalization and Privacy

From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

Dean de la Peña -
Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent.
Personalization and Privacy

Personalization: How to Know Your Users’ “Why”?

Weston Clarke -
Boost marketing with personalized experiences. Combine analytics and qualitative insights to understand user 'why'. Learn how tools like Session Replay Everywhere drive engagement.
Personalization and Privacy

AI in Marketing: Balance Tech with Human Touch for Impact

Priya Gill -
SurveyMonkey reveals AI risks alienating audiences without authenticity, personalization, and trust. Balance tech with human connection for marketing success.
Personalization and Privacy

AI Transparency: The Next Competitive Advantage

Pavel Yurovitskiy -
Is your AI a black box? Understand the growing importance of AI transparency for customers, regulators, and your bottom line. Get practical tips for explainable AI in marketing.
CX

2025 Consumer Shopping Trends: What to Expect

MartechView Editors -
Explore the top 12 consumer behavior and shopping trends for 2025, including budget-conscious spending, sustainable products, personalization, social commerce, and the continued importance of physical stores.
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