DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager.
This allows brands to measure the positive impact that advertising activity has on a range of outcomes including awareness, consideration, preference and action intent using Brand Metrics measurement technology. Marketeers can now measure impact across these metrics for free on all campaigns with a budget of €10.000 or more.
Stefan Havik, DPG Media’s CDO said: “We’re excited to offer our advertisers a simple and accessible way to measure brand lift, directly integrated into our Ad Manager platform. Zero extra work required and measurement is done independently through our trusted partner Brand Metrics.”
Brand Metrics technology powers Brandfacts measurement in DPG Media’s Ad Manager, giving advertisers a reliable way to measure media impact. It helps buyers clearly understand the value media delivers, especially when understanding what works has become more challenging.
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“We’re really proud that DPG Media has extended the use of our technology within their Ad Manager platform to help advertisers understand the impact of their campaigns on brand lift,” said Brand Metrics CRO Elwin Gastelaars. “Brand lift data will help DPG Media’s clients understand why campaigns are successful, and contribute to justifying the budget spend, whilst also reducing the number of ineffective ads. Brand lift data means brands and advertisers have a holistic, nuanced view of campaign performance.”
