Featured Posts

Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.

As AI floods the internet with low-cost content, PR and marketing teams are being forced to rebuild trust through authenticity and transparency.

From UiPath's 70% stock collapse to tightening VC appetite for workflow builders, the automation era is ending — and agentic systems are rewriting what comes after.

CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.

As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.

Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.

One in three emails never reaches the inbox. For marketers still relying on bulk tactics, the data is unambiguous: the old playbook is actively destroying returns.

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.

After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.