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Campaign Orchestration

The Metric That Mattered Most This Prime Day Wasn’t Revenue

Himanshu Jain -
An analysis of Prime Day 2026: why record revenue masked shrinking margins, and how the most profitable brands used real-time monitoring and agentic pricing to protect earnings as costs rose.
Martech

Too Much Data. Not Enough “Why.”

Lydia Bode -
AI-powered conversation intelligence is helping marketers move past what happened to why customers didn't buy — and what to do about it.
News

CMOs Shift Budgets Toward Digital Growth: Gartner

MartechView Editors -
Gartner finds CMOs are increasing spending on digital media and customer acquisition, while consumer skepticism toward AI-generated content continues to grow.
Martech

Why More Marketing Data Isn’t Delivering Confidence

Mike Juhas -
Mike Juhas explains why more marketing data isn't improving confidence and how outcome-based measurement can help marketers prove business impact.
People

AI Should Remove Friction, Not Human Connection

Khushbu Raval -
Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.
Conversational AI

Your AI Chatbot Knows More Than Your Marketing Team

Dan Flores -
Attractions using AI agents are sitting on a goldmine of visitor intent data. Franklin Park Conservatory shows what happens when you actually listen.
People

HubSpot’s Aja Frost on Marketing in the Age of AI Search

Khushbu Raval -
HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.
Featured Posts

AI Ads Will Win Only If They Earn Consumer Trust

Nataly Kelly -
A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.
Adtech

How Long Will Marketers Settle for Opacity in Programmatic?

Paul Sobel -
Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.
Campaign Orchestration

How Brands Turned the World Cup Into a Cultural Play

Khushbu Raval -
The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.
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