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Adtech

MartechView Lists Top AdTech Tools

Aarti Chawla -
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 
CX

Customers Prefer Cheap Options Over Fast Shipping This Holiday Season

MartechView Editors -
The 2023 Holiday Consumer Spending survey shows that customers are still weary of inflation and concerned about receiving value for money. Ankura Consulting, a global...
People

New York’s Top 20 CMOs: Spearheading Martech Strategies in Leading Brands

Chandni U -
Explore the forefront of martech in New York City with the Top 20 CMOs from reputed brands, shaping excellence in every marketing strategy.
CX

What’s New On The CX Book Shelf?

Chandni U -
In a world where customer loyalty and satisfaction reign supreme, here’s a list of the top 10 books on customer experience (CX) written by...
Martech

Brands Must Build Long-Term Relationships with Influencers

MartechView Editors -
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
People

California’s Top 20 CX Leaders: Driving Experiences in Leading Brands

Chandni U -
In California, a state known for its innovation, diversity, and unparalleled business landscape, the significance of effective CX leadership cannot be overstated.
Martech

Demystifying CDP: Finding Value Amid the Hype

David Raab -
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
Conversational AI

Generative AI Differentiates High-performing Revenue Organizations

MartechView Editors -
The 2023 State of Revenue Enablement study shows that the use of Generative AI is being prioritized by high-performing revenue organizations to automate manual...
Personalization and Privacy

Are Personalization Strategies Holding You Back?

Yolande DMello -
In conversation with Sarah Cascone, Bluecore's Vice President of Marketing, we explore ways to address common challenges marketers encounter while implementing personalization strategies.
Attribution

How Well Do You Understand Digital Analytics?

Adam Greco -
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
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