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Martech

CES 2024: The Future Is Here, and It’s Looking Bright

MartechView Editors -
Forget flying cars (for now). These are the innovative products, prototypes, and ideas that truly grabbed our attention at CES 2024, showcasing the future...
Customer Service

Buy Online, Regret Later? Unraveling the Logistical Nightmare of BORIS Returns

Yash Raaj -
Online returns drowning your business? Explore tech solutions to conquer "Buy Online, Return In-Store" chaos, boost efficiency, and slash waste. For companies, the shirt, the...
Martech

All You Need To Know: Google Duplex

MartechView Editors -
We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...
People

Bridge, Don’t Divide: Navigating Generational Customer Differences

Khushbu Raval -
Discover how to navigate generational differences, balancing automation with human connection for 21st-century customer experiences. Joseph Michelli, the CEO of The Michelli Experience, is a...
People

Service in US Call Centers Need a ‘Ring’ of Greater Improvement

Chandni U -
Pablo Paz Hernández, Founder & CEO of Interactive Contact Center and Co-Founder & CEO of Hubely, gives us an overview of the state of US contact centers.
CX Metrics

All You Need To Know: Customer Effort Score (CES)

Khushbu Raval -
There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey.
Customer Data Platform (CDP)

CDP vs. MDM: Optimal Data Solutions for CX and ROI

Vishal Sukheja -
Explore the role of CDPs in establishing a unified database, aggregating customer interactions, and streamlining data for improved customer experience and increased return on...
People

In Conversation with Inclusive Marketing Strategist Michelle Ngome

Chandni U -
Consumers want brands to do more than just show what society is like right now. They want companies to help move society forward.  For example,...
Martech

The Great Retail Tech Land Grab

Khushbu Raval -
How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
Adtech

Optimizing Taxi App Success Through Programmatic Advertising

Kateryna Novatska -
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...
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