A commercial operator with deep client roots steps into one of British adtech’s more closely watched leadership roles.
Jellyfish has appointed Stephanie Parry as Managing Director for its UK and Ireland business, succeeding Nick Fettiplace, who is leaving the agency after fourteen years.
Parry joined Jellyfish in 2023 as Executive Vice President of Client Management, leading accounts for Boots, Deckers, Apple, and Workday. Before joining the company, she served as Global Managing Director and Managing Partner for BlackRock at Mindshare New York, and held the role of Global Media Director at WPP’s Red Fuse Communications, where she led the dedicated Colgate-Palmolive team.
In her new role, Parry will be responsible for the performance and growth of the UK and Ireland operation, with a focus on client impact, AI capability development, and collaboration across the wider Brandtech Group.
“Jellyfish has built a powerful model at the intersection of talent, technology, and creativity,” Parry said. “My focus will be on translating our integrated capabilities — from AI-driven media and creative to emerging areas like generative engine optimization — into tangible business outcomes for our clients, while continuing to invest in the people and culture that make us unique.”
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Nick Emery, Global Chief Executive of Jellyfish, said Parry brings “a rare combination of sharp commercial instinct and deep client understanding” and has been instrumental in strengthening both client relationships and the company’s business presence since her arrival. “She knows what it takes to drive growth in a complex, global environment,” he added, “and consistently builds teams that people want to be part of.”
Fettiplace’s departure after fourteen years marks the end of a significant chapter for the UK operation. No details of his next move were disclosed.