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Adtech

Adtech

From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024

Greg Kihlstrom -
AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into "The Great Reconciliation": standardizing tools, integrating AI into processes, and demanding proven ROI.
Adtech

Deep Learning: The Future of Advertising in a Cookie-Less World

Khushbu Raval -
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.
Martech

All You Need To Know: Google Duplex

MartechView Editors -
We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...
Adtech

Optimizing Taxi App Success Through Programmatic Advertising

Kateryna Novatska -
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...
Adtech

Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?

MartechView Editors -
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Adtech

Why Advertisers Can’t Reach Audiences Through Major Media Channels

Aarti Suri -
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist? Google’s complete annihilation...
Adtech

MartechView Lists Top AdTech Tools

Aarti Chawla -
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 
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