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Martech

Martech

All You Need To Know: The History of E-commerce

Khushbu Raval -
From early EDI to mobile boom and AI insights, explore the evolution of E-commerce and prepare for the next wave of innovations transforming how...
Martech

CES 2024: The Future Is Here, and It’s Looking Bright

MartechView Editors -
Forget flying cars (for now). These are the innovative products, prototypes, and ideas that truly grabbed our attention at CES 2024, showcasing the future...
Martech

All You Need To Know: Google Duplex

MartechView Editors -
We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...
Customer Data Platform (CDP)

CDP vs. MDM: Optimal Data Solutions for CX and ROI

Vishal Sukheja -
Explore the role of CDPs in establishing a unified database, aggregating customer interactions, and streamlining data for improved customer experience and increased return on...
Martech

The Great Retail Tech Land Grab

Khushbu Raval -
How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
Adtech

Optimizing Taxi App Success Through Programmatic Advertising

Kateryna Novatska -
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...
Customer Data Platform (CDP)

Top 8 CDP Innovations in 2023 That Grabbed Attention

Vanshika Rastogi -
Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...
Adtech

Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?

MartechView Editors -
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Adtech

Why Advertisers Can’t Reach Audiences Through Major Media Channels

Aarti Suri -
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist? Google’s complete annihilation...
Campaign Orchestration

5 Innovative Holiday Marketing Campaigns of 2023

Vanshika Rastogi -
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
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