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Martech

Featured Posts

Taming Martech in 2023: Insights from Brinker and Riemersma

Chandni U -
In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...
Martech

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

Vanshika Rastogi -
The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...
Customer Data Platform (CDP)

Top Customer Data Platforms in the U.S.

Chandni U -
A definitive look at leading U.S. customer data platforms shaping personalization, privacy, and growth in a data-driven economy.
CX Metrics

Mastering LTV: Data Analytics and Attribution

Chandni U -
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector. Planning early for peak...
Attribution

Enhancing HCP Engagement Through Digital Innovation

Harshit Jain -
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
Adtech

MartechView Lists Top AdTech Tools

Aarti Chawla -
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 
Martech

Brands Must Build Long-Term Relationships with Influencers

MartechView Editors -
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
Martech

Demystifying CDP: Finding Value Amid the Hype

David Raab -
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
Attribution

How Well Do You Understand Digital Analytics?

Adam Greco -
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
Martech

8 Ways to Use Competitive Intelligence to Win

Erin Pearson -
From social media to SWOTs, discover 8 powerful ways Fortune 1000 companies use competitive intelligence to boost leads, speed, and market dominance.
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