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Adtech

MartechView Lists Top AdTech Tools

Aarti Chawla -
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 
Martech

Brands Must Build Long-Term Relationships with Influencers

MartechView Editors -
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
Martech

Demystifying CDP: Finding Value Amid the Hype

David Raab -
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
Attribution

How Well Do You Understand Digital Analytics?

Adam Greco -
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
Martech

8 Ways to Use Competitive Intelligence to Win

Erin Pearson -
From social media to SWOTs, discover 8 powerful ways Fortune 1000 companies use competitive intelligence to boost leads, speed, and market dominance.
Martech

The Silver Lining of Dark Posts

Chandni U -
Dark posts, aka unpublished posts, are inexpensive social media messages that allow marketers to programmatically target demographics without littering their brand’s newsfeed.  Are consumers aware...
Martech

Unlocking the Mechanics of Social Media’s Engaging Algorithms

Kumar Gandharv -
Machine learning algorithms serve as the foundation for social media platforms, playing a pivotal role in both retaining user engagement and delivering tailored content...
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