Martech

Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...

The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...

A definitive look at leading U.S. customer data platforms shaping personalization, privacy, and growth in a data-driven economy.

Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector. Planning early for peak...

Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.

A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 

Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...

CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...

Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...