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Martech

Adtech

Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?

MartechView Editors -
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Adtech

Why Advertisers Can’t Reach Audiences Through Major Media Channels

Aarti Suri -
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist? Google’s complete annihilation...
Campaign Orchestration

5 Innovative Holiday Marketing Campaigns of 2023

Vanshika Rastogi -
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
Featured Posts

Taming Martech in 2023: Insights from Brinker and Riemersma

Chandni U -
In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...
Martech

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

Vanshika Rastogi -
The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...
Customer Data Platform (CDP)

Top Customer Data Platforms in the U.S.

Chandni U -
A definitive look at leading U.S. customer data platforms shaping personalization, privacy, and growth in a data-driven economy.
CX Metrics

Mastering LTV: Data Analytics and Attribution

Chandni U -
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector. Planning early for peak...
Attribution

Enhancing HCP Engagement Through Digital Innovation

Harshit Jain -
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
Adtech

MartechView Lists Top AdTech Tools

Aarti Chawla -
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 
Martech

Brands Must Build Long-Term Relationships with Influencers

MartechView Editors -
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
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