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The partnership aims to stitch together AEON's retail, finance, and lifestyle data into a single intelligent system — so shoppers never have to start their journey over again.

The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...

The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.

The partnership seeks to overhaul internal corporate support by applying consumer-grade customer service standards to the global enterprise workforce.

Moving beyond generic LLMs, the CRM leader integrates "Answer Engine Optimization" and autonomous prospecting to combat a 27% drop in traditional search traffic.

Moving beyond simple chatbots, the new autonomous "full-stack" agent aims to handle everything from infrastructure provisioning to transaction processing.

The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.

With its new Context Engine and open developer tools, the enterprise software giant is betting that unified AI infrastructure will outpace a market crowded with patchwork solutions.

Free certification program signals a turning point in how enterprise marketing teams are moving from AI experimentation to real-world, scalable adoption.

For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.