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DriveLine Unlocks The Power of the ‘Swifties’ Fan Bases; Creating Exclusive Target Audience Segments for Advertisers

MartechView Editors -
DriveLine leverages the spatial context of mobile users, including their physical movements and interactions with specific locations without the use of any personally identifiable...
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JD Sports, Finish Line Partner With Instacart to Power Same-Day Delivery Across North America

MartechView Editors -
With the introduction of online ordering through the Instacart App, JD Sports and Finish Line customers can browse thousands of products and have them...
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Mars Reuses Fan-Favorite Ads for M&Ms, TWIX, SNICKERS and Ben’s Original

MartechView Editors -
Advertisements in the Mars 'reused' advertisement campaign will run in the US, UK. and Mexico across Meta platforms and YouTube and will include out-of-home...
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VTEX Selected to Power Hearst’s Ecommerce Businesses

MartechView Editors -
VTEX will support a digital commerce marketplace across fashion, Do-it-yourself (DIY) and home improvement, lifestyle publications and bring a unified shopping experience to users. VTEX,...
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Xactly Launches Its Fall 23 Release

MartechView Editors -
The new capabilities are CRM Assignments, Future Period Forecasting, Operational Reporting, and Workspaces. Xactly, a provider of revenue solutions, has added capabilities as part of...
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Study Reveals Shoppers Value In-Store Retail Experiences, Financing Options for Large Purchases

MartechView Editors -
The study also notes the importance of retail associates in financing decisions and that shoppers 55 and older returned to brick-and-mortar stores in significant...
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Salesforce and AWS Expand Partnership

MartechView Editors -
Salesforce will now support Amazon Bedrock, a fully managed service that makes foundation models from leading AI companies available through a single application programming...
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Precisely Expands AWS Mainframe Modernization Data Replication

MartechView Editors -
The AWS Mainframe Modernization Data Replication with Precisely for IBM i systems empowers customers to eliminate data silos associated with legacy systems to fuel...
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Orchestry Adds ‘Recommendations’ Feature: Transforming M365 Management with AI Insights

MartechView Editors -
It is designed to revolutionize how organizations manage their M365 environments, focusing on management, governance, adoption, and security. Orchestry Software Inc, a provider of Microsoft...
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Optimizely Debuts New Report Revealing Increased Rates of Experimentation

MartechView Editors -
The results of the report underscore the value of a robust experimentation operation for any digital brand. The data shows initial ideas implemented by...
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