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AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev

MartechView Editors -
The synergy between AppsFlyer and devtodev technologies unifies the entire customer data set into one measurement and data analytics platform, AppsFlyer, a provider of marketing...
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Acxiom and Braze Partner on Customer Engagement Solution

MartechView Editors -
Leveraging the data-driven solutions and marketing technology services of Acxiom's Customer Intelligence Cloud and Braze's customer engagement platform together, companies can expect enhanced data...
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Apollo.io Launches Apollo 3.0 GTM Solution

MartechView Editors -
With Apollo 3.0, AI-powered functionality will be incorporated into every aspect of the platform. Apollo.io, a go-to-market (GTM) solutions provider, unveiled Apollo 3.0, an all-in-one...
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Allen Media Group Taps Datafuelx to Provide Data-Driven Linear Plans

MartechView Editors -
Allen Media Group has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its...
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ELUS International, Five9 Partner to Launch CCaaS with AI-Driven Insights

MartechView Editors -
The CCaaS solution offers a full customer experience feature set with inbound and outbound dialing support and deep integrations into CRM and IT service...
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EverWorth Launches to Recharacterize the B2B Collection Industry for Professional Services

MartechView Editors -
The company’s mission is to help people feel financial relief by resolving their debts. EverWorth, a next-gen debt collections agency launched with a modernized and...
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Gong Integrates with G2

MartechView Editors -
With this integration, G2 and Gong customers with access to Gong Deals and/or Engage can identify revenue opportunities among the 80 million people who...
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LinkedIn Adds Account IQ and Relationship Map to Sales Navigator

MartechView Editors -
Relationship Map is a flexible, shareable, visual representation of buyer circle hierarchies, built by reps to help them track all the spheres of influence...
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Melissa Achieves FedRAMP Validation

MartechView Editors -
Melissa enables agencies seeking cloud-based tools to validate and verify global addresses, geocodes (latitude/longitude coordinates associated with a postal address), and more. Melissa, a provider...
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Nfinite Unveils Survey Insights to Help Retailers Decode Gen Z Shopping Habits

MartechView Editors -
The report states that Gen Z is thorough in decision-making, consulting various sources before making product and brand choices, and adept at navigating multiple...
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