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Allant Group Adds HealthWise Data to Its Audience Attribute Marketplace

MartechView Editors -
HealthWise Data focuses on helping organizations in need of health-oriented insights move beyond the one-off, disjointed types of health data available today. Allant Group LLC,...
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CallMiner Enhances AI-Powered Conversation Intelligence Platform

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CallMiner's new and updated platform features include semantic search that empowers users to search via natural language to return results where exact or similar...
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ChannelEngine Offers Integration with TikTok Shops in US and UK

MartechView Editors -
TikTok Shop was specifically designed to keep up with the evolving ecommerce landscape and offer better resources and initiatives to succeed on the platform....
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Cresta Launches Contact Center Generative AI Capabilities

MartechView Editors -
Outcome Insights is a diagnostic tool that identifies and quantifies the connection between behaviors and business outcomes like revenue, and provides an opportunity calculator...
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Hang Media Partnership with Toyota Targets Niche Segments, Generates Wide Audience

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HANG virtual activations enable fans across the country and around the world to watch televised games alongside current players, all-time greats, and celebrities, mingling...
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Hyperscale Launches a Facebook Ad Performance Tool

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Hyperscale offers a lens on the data so marketers know which ads to kill, double down on, and try next. Facebook generates billions in ad...
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Mapp Launches New AI Assistant

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Mapp AI Assistant provides automatic alerts for trends or anomalies, enriches customer data by predicting behaviour like conversion or churn, and offers a 30-day...
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Marchex Launches Generative AI-Powered Call Summary and Sentiment Suite for Vertical Markets

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Powered by generative artificial intelligence, these new features analyze and generate summaries of consumer-to-business calls, enabling businesses to identify customers who have had exceptional...
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MiQ Acquires Grasp

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Grasp's suite includes quality assurance and compliance products to enforce governance frameworks before campaign launch. MiQ, a programmatic advertising managed services partner, has acquired French...
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Sprinklr Partners with WPP

MartechView Editors -
Through this partnership, WPP will become Sprinklr’s first global agency partner, and the two companies will collaborate on CX Live AI, which connects Sprinklr’s...
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