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Typeface Unveils AI Engine That Learns From Campaigns

MartechView Editors -
Typeface's next-gen Orchestration Engine links Arc Graph, Arc Fabric and Arc Loop, feeding campaign results back into what AI creates next.
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Adlyse Pairs AI Agents With Humans to Run Ad Campaigns

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Adlyse CEO Anna Stepura on how AI agents and humans can share control of paid media, cutting manual work while keeping approval with people.
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Zero Raises $10.3M to Challenge Salesforce, HubSpot

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Finnish startup Zero raised $10.3 million to build an AI system it says can replace Salesforce, HubSpot and the broader CRM stack.
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Talkdesk Extends CX Automation to the Retail Floor

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Talkdesk launches Talkdesk for Stores, connecting in-store visits with digital and contact center data for a fuller customer view.
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Optimizely Launches Purpose-Built AI Models for Marketers

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The company says its post-trained models cut AI costs by 10 times while matching frontier-level quality for marketing tasks.
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AI Wins Shoppers, but AI-Made Ads Turn Them Off

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A new Net Conversion survey finds 54% of consumers trust brands less when ads look AI-made, even as most use AI to research purchases.
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Sinch Mailgun Launches Email Testing Tool for Salesforce

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Mailgun Inspect lets marketers preview how campaigns render across more than 100 inboxes and devices without leaving Salesforce.
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SurveyMonkey Redesigns Platform Around AI-Native Feedback

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SurveyMonkey has launched a redesigned platform with conversational AI survey-building, new HR integrations, and connectors for Claude, ChatGPT and Gemini.
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Salesforce and Anthropic Launch ‘Claudeforce’ Deal

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Salesforce and Anthropic have expanded their partnership with Claudeforce, embedding Claude's reasoning directly into Salesforce's CRM data and workflows.
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Optimizely Gives Marketers AI Coworkers, Not Just Tools

MartechView Editors -
Optimizely has launched Virtual Teammates, AI personas with defined roles and permissions that work alongside marketers rather than waiting for prompts.
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