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Firefly Brings Moving Media Into Programmatic Buying

MartechView Editors -
Programmatic out-of-home advertising has mostly focused on stationary screens. Now, Firefly and VIOOH are showing that moving displays should also be included.
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DoubleVerify Is First to Win TikTok Viewability Stamp

MartechView Editors -
As more money is spent on TikTok ads, independent measurement accreditation is quickly becoming a basic requirement instead of just a bonus.
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AdRoll and PubMatic Let AI Debug Ads Across Platforms

MartechView Editors -
Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.
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Social Overtakes Search as Digital Ad Spending Shifts

MartechView Editors -
For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.
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Snickers Bets on Peanut Butter With Two-Front Push

MartechView Editors -
From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.
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Green Mountain Coffee Gets a Goat and a New Direction

MartechView Editors -
As Keurig Dr Pepper readies a corporate break-up, its mainstream coffee brand is betting a farm-raised goat named Bruce can make quality feel approachable.
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E.l.f. Beauty Reshapes Its C-Suite With Three New Roles

MartechView Editors -
The cosmetics company that built its reputation on TikTok and mockumentaries is now restructuring the leadership behind its marketing engine.
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Adobe Launches Agentic Platform Targeting Agency Workflows

MartechView Editors -
With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.
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Young Americans Are Surviving, Not Saving. Here’s How.

MartechView Editors -
From Buy Now Pay Later for groceries to asking a date's net worth before the third date, a generation is rewriting the rules of personal finance in real time.
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Viant to Acquire TVision in $40M Attention Data Deal

MartechView Editors -
The deal gives advertisers something the industry has long lacked — an independent, unified measure of who is actually watching, and for how long.
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