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Talkdesk Launches Agent Builder to Speed AI Deployment

Talkdesk Agent Builder lets teams create, test, and validate AI customer service agents using plain language, compressing weeks of work into hours.

Starbucks Is Turning Its Baristas Into TikTok Creators

Starbucks is expanding its Green Apron Creators program with a new TikTok-powered tool that lets baristas earn money as official brand content creators.

Contentful Launches Palmata to Fix AI Brand Reputation

Contentful's new Palmata platform helps brands understand and improve how AI answer engines represent them, with launch partners including Box and The Atlantic.

CommerceIQ Adds DoorDash Ads to Retail Media Platform

CommerceIQ's AllyAI-powered platform now manages DoorDash Ads, giving CPG brands one place to optimize retail media for incremental sales.

Comcast to Spin Off NBCUniversal as Separate Company

Comcast will separate NBCUniversal and Sky into an independent publicly traded company through a tax-free spin-off, expected to be completed in approximately one year.

US Consumer Sentiment Improves as Inflation Fears Ease

US consumer sentiment improved in June as inflation expectations eased and fuel prices fell, but high living costs continue to weigh on households.

BlueConic Acquires Blueshift to Expand AI Marketing

BlueConic has acquired Blueshift to combine customer data, AI decisioning, and cross-channel marketing into a unified platform for B2C brands.

Aurasell Launches No-Code AI Agent Builder

Aurasell has launched Agent Builder, a no-code capability that enables GTM teams to create AI-powered workflows using unified customer data.

97% of Shoppers Research Before Buying: Bazaarvoice

Bazaarvoice's Shopper Experience Index reveals 97% of consumers research multiple sources before buying, prioritizing trust and authenticity over convenience.

Nectar360 Says Retail Media Needs Better Measurement

Early results suggest brands see stronger sales and better attribution when retail media, measurement, and optimization work together.

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