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Disney Surges as Streaming Revenue Soars

MartechView Editors -
Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.
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Sprinklr Powers Aramex’s Global AI CX Transformation

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Sprinklr drives Aramex’s AI-led CX overhaul across 65+ countries, automating 90% of cases and saving over 1M agent hours with voice, chat, and automation.
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SpotOn Unveils Practical AI for Restaurant Success

MartechView Editors -
SpotOn launches powerful, intuitive AI tools to help restaurants boost margins, cut costs, and simplify decisions, debuting new tech at the 2025 NRA Show.
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Snapchat Revamps Ads, Doubles Advertisers in 2024

MartechView Editors -
At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.
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Siteimprove Launches Unified AI SEO Suite

MartechView Editors -
Siteimprove’s new AI SEO Suite unifies content, SEO, and keyword strategy to boost ROI, align teams, and drive smarter digital marketing decisions.
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Marketers Weigh ROI vs. Brand Safety in 2025

MartechView Editors -
As budgets tighten, marketers prioritize performance over brand safety, with fewer aligning with social causes or maintaining strict exclusion lists.
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Aarki Launches Encore, AI-Powered Mobile Growth Platform

MartechView Editors -
Aarki unveils Encore, a privacy-first, full-funnel ML platform for smarter user acquisition, retargeting, and SKAN 4-ready optimization on iOS and Android.
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Universal Ads Brings TV Access to SMB Advertisers

MartechView Editors -
Comcast’s Universal Ads aims to simplify premium TV buying for e-commerce and SMBs, offering AI-powered creative tools and access to top video publishers. Over the...
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TikTok Reassures Advertisers Amid Ban Threat

MartechView Editors -
At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.
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Sprite Surpasses Pepsi with ‘Obey Your Thirst’ Comeback

MartechView Editors -
Sprite climbs to No. 3 in U.S. soda sales, driven by its revived “Obey Your Thirst” campaign and bold partnerships with rising stars in sports and music.
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