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BlueConic Acquires Blueshift to Expand AI Marketing

BlueConic has acquired Blueshift to combine customer data, AI decisioning, and cross-channel marketing into a unified platform for B2C brands.

Aurasell Launches No-Code AI Agent Builder

Aurasell has launched Agent Builder, a no-code capability that enables GTM teams to create AI-powered workflows using unified customer data.

97% of Shoppers Research Before Buying: Bazaarvoice

Bazaarvoice's Shopper Experience Index reveals 97% of consumers research multiple sources before buying, prioritizing trust and authenticity over convenience.

Nectar360 Says Retail Media Needs Better Measurement

Early results suggest brands see stronger sales and better attribution when retail media, measurement, and optimization work together.

DoubleVerify Brings AI Ad Optimization to Meta, TikTok

DoubleVerify expands its AI-powered Authentic AdVantage platform to Meta and TikTok, helping advertisers improve media quality, efficiency, and campaign performance.

TELUS Digital, ElevenLabs Partner on Voice AI for CX

TELUS Digital becomes a preferred implementation partner for ElevenAgents, bringing ElevenLabs' voice AI platform into enterprise customer experience.

Smartly Launches Synapse, an AI Memory Layer

Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

Hisense Showcases Tech via FIFA World Cup Ads

Hisense is using pitch-side LED messages at the FIFA World Cup 2026 to promote its RGB MiniLED TVs, Laser TVs, refrigerators, and air conditioners.

Consumer Cellular Launches SpeakEasy for Ages 75+

Consumer Cellular has launched SpeakEasy, a standalone wireless brand for adults 75+, with simplified devices and plans starting at $14.95/month.

TripleLift Launches TL Direct Self-Serve Platform

TripleLift's TL Direct exits beta with adoption from Amerge, Raptive, and Zeroma, offering unified control over curated media deals across CTV.

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