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MNC Acquires Grwth to Create All-in-One Challenger Brand Hub

MNC acquires Grwth, combining media, advisory, and venture funding for challenger brands. The new group will deploy capital and offer data-powered market insights.

Journify Secures $4M to Revolutionize Data-Driven Marketing

Journify raises $4M to empower brands with AI-driven data activation solutions, boosting marketing performance, targeting accuracy, and privacy compliance.

Temu vs. Amazon: Price Wars, Trust Issues and Tariff Impact

A new study reveals Temu undercuts Amazon by 40%, but trust remains low. Will prices rise with new tariffs looming? See what this means for U.S. shoppers.

PUMA Earns Top CDP Scores for Sustainability Leadership

PUMA improves water and forest scores in CDP ratings while maintaining top marks for climate action, reinforcing its leadership in sustainability efforts.

Magic Software and Axiom Unite to Break Manufacturing Data Silos

Magic Software and Axiom partner to integrate manufacturing systems, eliminating data silos and accelerating Industry 4.0 transformation.

LinkedIn Enhances Ad Targeting and Attribution for Marketers

LinkedIn updates its Conversions API & Revenue Attribution Report, enabling better ad targeting, CRM integration, and improved campaign performance.

Genesys and Mitel Partner to Elevate AI-Powered CX Innovation

Genesys and Mitel join forces to simplify AI-driven customer experience transformation for large enterprises, ensuring seamless engagement and compliance.

2025 App Marketing Trends: Growth, KPIs and New Strategies

Liftoff and AppsFlyer’s 2025 App Marketer Survey reveals key trends in ad spend, KPIs, and AI-driven strategies shaping the mobile marketing landscape.

You.com, Inversity Partner to Offer Role-Specific AI Training

You.com and Inversity launch a personalized AI training program with real-time feedback, empowering employees to upskill and adopt AI in their roles effectively.

Woxer Adopts Reactor Data for Real-Time Insights

Woxer uses Reactor Data to streamline workflows, gain real-time insights, and drive product innovation and customer experience.

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