News

Brightcove integrates with Acquia DAM to streamline video creation, management, and distribution, boosting efficiency and driving better marketing results.

CallRail adds features to track leads from AI-powered search engines like ChatGPT and Gemini, offering businesses accurate attribution and insights into AI's marketing impact.

Psympl's "Psychographic AI" analyzes consumer motivations, enabling financial services to deliver personalized campaigns, boost conversions, and build stronger connections.

Iterable’s Winter Release introduces AI-powered tools—Frequency Optimization, Brand Affinity Insights, and Journey Recommendations—to personalize, engage, and grow.

Grammarly acquires Coda, merging AI writing with flexible productivity tools to create an AI-powered platform for knowledge, workflows, and generative agents.

VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.

Madhive and LifebrandsD2C partnered to use AI-powered CTV targeting, resulting in a 2.1x increase in homepage visits and a 32% decrease in CPA for a finance client.

Instreamatic's 2025 report, in partnership with AIIA & King Street Ventures, reveals how AI is revolutionizing ad production with faster timelines, personalized campaigns, and enhanced creativity.

LoopMe acquires Chartboost, a mobile ad platform, to strengthen its AI-powered brand advertising platform and expand its reach in the mobile app ecosystem.

Voxology acquires Integrated Research's testing solutions, enhancing its CPaaS offering and commitment to top-notch customer experience solutions.