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Marketers See GenAI Potential but Lack Deep Understanding

MartechView Editors -
A study by SAS and Coleman Parkes shows marketers are keen on GenAI but lack deep understanding, limiting its potential for efficiency, CX, and growth.
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HCLSoftware Acquires Metadata Management Provider Zeenea

MartechView Editors -
Acquisition will enable Actian, a division of HCLSoftware, to offer customers a complete data ecosystem.
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Evidnt Partners with The Trade Desk for Data-driven Ads

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Evidnt’s integration with The Trade Desk offers high-quality data for precise targeting, real-time optimization, and enhanced campaign performance.
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Zoho Analytics Unveils Powerful New AI and ML Capabilities

MartechView Editors -
Experience the future of business intelligence with Zoho Analytics: Advanced AI features, enhanced data management, and seamless integration with OpenAI.
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Will Ferrell Stars in New PayPal “Everywhere” Campaign

MartechView Editors -
PayPal teams up with Will Ferrell for a hilarious ad showcasing its easy payment options and rewards program. Watch the ad on how to "pay with you everywhere."
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TD Bank Targets Young Investors with “Own It” Campaign

MartechView Editors -
TD Bank's "Own It" ad campaign uses humor to promote its new Partial Shares product, letting young investors buy fractions of stocks and ETFs. 
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Shopify Brings Real-world Shopping to Roblox

MartechView Editors -
Gen Z shoppers rejoice! Shopify teams up with Roblox to let creators sell clothes & collectibles directly in-game. Watch the explainer video.
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Tuniu Teams Up with Thailand to Boost Chinese Tourism

MartechView Editors -
Tuniu Corporation and the Tourism Authority of Thailand sign a LOI to enhance collaboration and promote travel experiences for Chinese tourists.
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Pentaleap Launches Modular Retail Media Platform

MartechView Editors -
Pentaleap empowers RMNs to maximize onsite monetization with tools that help advertisers and retailers create and manage effective campaigns.
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Marketbridge Launches New Integrated Marketing Consultancy

MartechView Editors -
Marketbridge offers integrated growth services, including strategy, marketing, communications, data science, analytics, and technology solutions.
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