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California Bill Could Force Browsers to Implement Opt-out Signals

MartechView Editors -
AB 3048, if passed, would require browser and mobile OS providers to enable users to send "opt-out preference signals" (OOPS) to businesses. This could significantly impact the advertising ecosystem and data sharing practices.
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Swipe with Caution: The Privacy Risks of Dating Apps

MartechView Editors -
A new study reveals the alarming privacy risks associated with popular dating apps. Learn how these apps collect and share your personal data, and what you can do to protect yourself.
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Children’s Toys Raise Data Privacy Concerns

MartechView Editors -
A new study reveals the privacy risks associated with smart toys, highlighting the need for stricter data protection measures. Learn how popular toys like the Toniebox and Tiptoi collect and transmit children's data.
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Glance Partners with Five9 for Guided CX

MartechView Editors -
Glance, a leader in Guided CX, has partnered with Five9. Glance is now available on the Five9 CX Marketplace, enabling Five9 users to join customers in real-time, collaborative online sessions.
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Boost.ai Goes Live on Salesforce AppExchange

MartechView Editors -
Boost.ai joins Salesforce AppExchange, empowering businesses with hyper-personalized customer experiences at scale. Its generative-first approach combines safety with AI power, driving 90% resolution rates. 
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Sobot’s AI Agent Gets a Major Upgrade

MartechView Editors -
Sobot is set to launch its upgraded AI Agent in September. The AI Agent offers advanced features, including voice calling, email ticketing, and enhanced language understanding. It's designed to provide a more humanized and efficient customer experience.
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Zoom Lands Largest-Ever Contact Center Deal

MartechView Editors -
Zoom has secured its largest-ever contact center deal, underscoring its growing market presence and strong customer appeal. The unnamed company chose Zoom's top-tier CCaaS package, citing its architecture, roadmap, and AI capabilities.
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8×8 Thrives in Midmarket CCaaS with 35% YoY Growth

MartechView Editors -
8×8 has experienced significant growth in midmarket CCaaS deals, driven by its focus on customer-centric innovation and tailored solutions. The vendor has seen a 35% increase in deals with enterprises having 250+ contact center agents.
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Zendesk Expands Meta Partnership with Launch of Outbound Messaging App

MartechView Editors -
Zendesk has partnered with Meta to launch Relay, a new outbound messaging app that allows businesses to proactively engage with customers on WhatsApp and SMS.
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Mars to Acquire Kellanova: A Snacking Powerhouse

MartechView Editors -
Mars is set to acquire Kellanova, the parent company of popular brands like Cheez-It and Pop-Tarts. This acquisition strengthens Mars' position in the snacking market.
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